Social Media Marketing (SMM)

Features To Look for In A Social Media Marketing 
  1. Run Targeted Campaigns
  2. Have Maintained An Excellent Reputation
  3. Run Focused Campaigns
  4. The Company Delivers Measurable Results
  5. The Company Offers Great Content
  6. Keeps Your Campaign Simple As Possible
  7. Select The Right Platform For The Message
  8. The Company Should Run A Memorable Campaign
  9. Work closely with your business
  10. Deliver Profitable results

What does social media marketing include?

Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. With these tips, you can begin developing your own social media marketing expert plan.

What are the three essential features of social media marketing?
There are three main aspects to strategic social media marketing packages should have: Profile development. Engagement. Tracking and reporting

Google Ad words (PPC)

 

What is PPC and how does it work?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. … All of these searches trigger pay-per-click ads. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
How much is Google pay per click?
The average cost-perclick (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads
Why is PPC important?
By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. Since in PPC you only pay when your ad gets a click.This, in turn, increases the ROI for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher ROI.

E-Mail Marketing

 

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

 

Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender” along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns

Direct emails

Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies

 

Advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [11]

A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products.[12] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders—known as drip marketing. They can also segment their promotions to specific market segments.

Social Media Optimisation (SMO)

 

You cannot be complacent by mere designing of a website and floating it online. The website should “deliver” results for which it is created, spending money. Towards this objective, you have many further tasks to be undertaken, such as Search Engine Optimization etc. Social Media Optimization is an integral part of SEO Services.

There are many Social Media Platforms (websites) where billions of people from across the world, meet, chat, exchange ideas, opinions and remarks about their Internet experience. Business websites introduce their respective websites here and use these social platforms for popularizing their websites, establishing brands and augmenting visibility of their website, by crowds of organic web-visitors.
Finest examples of most-popular Social Media websites are Facebook; Twitter; Google Plus; Pinterest and YouTube etc. By entrusting the task of Social Media Optimization to best SMO agency like Developer Worldz, you can be sure of results, by increased visitor-traffic, conversion rates, increased sales and profits through your website online.

IMPORTANT FEATURES OF SMO

Once you entrust the SMO project to our SMO Experts, they will first analyze your website threadbare through web analytics. They will evolve suitable SMO techniques and strategies to accomplish Best of Best SMO results. These SMO features will include but not limited to – effective Link-building; social book-marking and tagging; efficient Content Marketing; Community building through social forums; posting relevant information about your website in popular Social Networks; working for and achieving Facebook Like increase; make people “talk” about the good-experience of them in your website; float impressive videos, photographs and media streams, about the products and services of your website etc. to make them “viral”.

BENEFITS YOU DERIVE BY POWERFUL SMO

Brand-building and Customer interaction are the top most benefits. You instill the name of your Brand, Business, and Company name in the minds of customers; turn probable customers into positive customers; manage your business reputation all over the net, and cover billions of social-network population to familiarize with your website, and virally “market” your website!

Search Engine Optimisation (SEO)

 

What is SEO?

The process of attracting traffic from the natural, editorial, organic and free search results is known as Search Engine Optimization. The process of implementation of SEO involves a set of intense activities including content optimization, designing and fine tuning other parameters to make the website friendly.

What is SEO Service?

An SEO Service or SEO Service Provider implements the best practices of Search Engine Optimization on a given business website. This practice completely helps in increasing the organic ranking of a website gradually. In the long run, the business benefits with added visitors and increased online popularity.

What SEO means for your business?

If you are a business owner and looking for a profound online presence with search engine visibility, then we can help you with the same. We will optimize your online presence with a set of keywords used commonly used by your potential customers to find you in Google. We will align your business with the numerous Google searches matching your line of business.

Why SEO is necessary for your Business?

Being good is not enough if nobody is aware of your reputation. To build reputation you need popularity and for popularity you need a good online visibility. We make sure that your business name comes up within the top pages of the SERP results to help you attract, retain and convert more customers within a measurable time frame.

Imagine how your business would be benefitted with structured targeting of commonly searched keywords on Google with custom Search Engine Optimization. This mapping will drive a greater volume of traffic, visitors, leads and conversions for your business. We optimize the ROI of your business with an SEO marketing package which matches the size of your business.